Many companies are unsure of how to assess, resource, build and manage their corporate communications function. As experienced former corporate communications department leaders, we counsel companies on their corporate communications structure – both internal and external teams. We also provide corporate communications management services such as budgeting and day-to-day management functions of departments and teams. We can also lead the search for and manage national or global PR agencies.

We know what resonates with the media. Leveraging our network of media contacts across Canada and the U.S., we capture the attention of reporters by offering them timely, newsworthy and relevant stories. Above all, we work with the media to ensure our clients’ stories are accurate and factual.

Our approach to social media begins with research. We conduct comprehensive audits of our clients’ and competitors’ social media presence. We build community. We offer useful, valuable information. We listen, engage in conversations, and if appropriate, promptly respond to posts related to our clients and competitors. We also train companies on social media best practices. Above all, we strike a balance (and in consideration of) clients’ social and traditional PR efforts.

Maintaining a positive reputation is important to our clients’ businesses. We develop proactive issues/reputation management strategies that support our clients’ business or brand goals.

Our media training prepares clients with the techniques to manage the toughest interview situations. We explain how the media works, and how to best communicate key messages in an interview situation. All training sessions use simulated interviews to provide clients the opportunity to practice the techniques they have learned.

Working closely with our clients, we develop strategic communications plans that meet our clients’ business and communication’s objectives.

Using creative approaches to garner offline and/or online attention, we successfully launch new companies or products. Through media relations, social media and consumer/media events, we have successfully launched a host of brands/companies.

We develop impactful and measurable influencer programs. Using paid and unpaid strategies, micro- and macro-influencers can drive engagement on owned channels, elevate the profile of internal SMEs, support earned media coverage, and more.

Working with company executives, we create compelling programmes that help raise their profile and in turn the profile of the companies they represent. Through speaking opportunities, media and social media opportunities, we develop and encourage a positive image for our clients’ executives.

Are you facing overwhelming business challenges? Prioritize effective communication to break through the extraneous noise of the daily digital content and messaging we receive. Finnegan+Co. clearly guides you in identifying the areas where communications will make the most difference to your business.