
Does your external communications align with your company's business goals?
Many companies struggle to achieve impact with their external communications. We create the strategies they need to drive their business forward. Find out how >

CORPORATE COMMUNICATIONS DEPARTMENT PLANNING & MANAGEMENT
Many companies are unsure of how to assess, resource, build and manage their corporate communications function. As experienced former corporate communications department leaders, we counsel companies on their corporate communications structure – both internal and external teams. We also provide corporate communications management services such as budgeting and day-to-day management functions of departments and teams. We can also lead the search for and manage national or global PR agencies.

MEDIA
RELATIONS
We know what resonates with the media. Leveraging our network of media contacts across Canada and the U.S., we capture the attention of reporters by offering them timely, newsworthy and relevant stories. Above all, we work with the media to ensure our clients’ stories are accurate and factual.

SOCIAL
MEDIA
Our approach to social media begins with research. We conduct comprehensive audits of our clients’ and competitors’ social media presence. We build community. We offer useful, valuable information. We listen, engage in conversations, and if appropriate, promptly respond to posts related to our clients and competitors. We also train companies on social media best practices. Above all, we strike a balance (and in consideration of) clients’ social and traditional PR efforts.

ISSUES/REPUTATION
MANAGEMENT
Maintaining a positive reputation is important to our clients’ businesses. We develop proactive issues/reputation management strategies that support our clients’ business or brand goals.

MEDIA
TRAINING
Our media training prepares clients with the techniques to manage the toughest interview situations. We explain how the media works, and how to best communicate key messages in an interview situation. All training sessions use simulated interviews to provide clients the opportunity to practice the techniques they have learned.

COMMUNICATIONS
PLANNING
Working closely with our clients, we develop strategic communications plans that meet our clients’ business and communication’s objectives.

PRODUCT
& CORPORATE
LAUNCHES
Using creative approaches to garner offline and/or online attention, we successfully launch new companies or products. Through media relations, social media and consumer/media events, we have successfully launched a host of brands/companies.

INFLUENCER
RELATIONS
We develop impactful and measurable influencer programs. Using paid and unpaid strategies, micro- and macro-influencers can drive engagement on owned channels, elevate the profile of internal SMEs, support earned media coverage, and more.

EXECUTIVE VISIBILITY
& THOUGHT LEADERSHIP
Working with company executives, we create compelling programmes that help raise their profile and in turn the profile of the companies they represent. Through speaking opportunities, media and social media opportunities, we develop and encourage a positive image for our clients’ executives.

WORKSHOPS
Are you facing overwhelming business challenges? Prioritize effective communication to break through the extraneous noise of the daily digital content and messaging we receive. Finnegan+Co. clearly guides you in identifying the areas where communications will make the most difference to your business.
OUR WORKSHOPS
What business issues are you facing that communications can help solve?
Prioritize effective communication to break through the extraneous noise of the daily digital content and messaging we receive. Finnegan+Co. clearly guides you in identifying the areas where communications will make the most difference to your business.
MESSAGING STRATEGY
WORKSHOP
Cut through the noise with clear, impactful messaging. This workshop helps define and refine the key messages your business needs to connect with audiences effectively. Whether you’re launching a product, telling your corporate story, or shifting strategy, gain the clarity and confidence to communicate purposefully.
COLLEEN FINNEGAN
Global Corporate Communications Strategist

Finnegan+Co. develops and implements communications strategies for companies to secure them impactful media coverage which helps drive their business forward.
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Colleen Finnegan is the agency’s founder and President. Clients benefit from her experience as a consultant as well as corporate PR professional. As a consultant and eventual head of public relations for Yahoo! Canada she successfully drove media coverage of the company and its products in the Canadian market.
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We work virtually with a network of dedicated communications consultants; a business model that makes us more flexible and efficient than traditional PR agencies. Our clients benefit from seasoned, senior counsel with a team that is tailored for every client.
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With over 25 years in communications, we are experienced and results-oriented professionals with a proven track record of successful communications programs.

OUR WORK
